In recent years, marketers have discovered that social media is a great way to get their message out. The beauty here is that it is easy to monetize your business via likes and followers, with several different ways to make it work.
That said, you should also be aware of the limitations of using social media for marketing. Chief among these is that you are dependent upon a third party allowing you access to your followers. Facebook is known for routinely changing their terms and conditions, which can often leave you and your followers out in the cold. You also have no way of knowing how many of those followers have simply stopped using Facebook.
One way to ensure that you can always contact your followers and to know when they are leaving is to establish a mailing list. The downside with this strategy is that it can be tough to grow a list with so many people still unsure about sharing their personal information online.
One of the most effective ways to build a list is to try and convince as many of your social medial followers to become subscribers. Allow us to show you how to do just that…
Sharing posts is perhaps the best way to turn followers on Facebook into mailing list subscribers. This is particularly true if the post you share takes them out of Facebook and to a page where you have embedded an opt-in form.
The beauty of this technique is that you don’t even have to create the content that you share. There are countless free tools out there that allow you to create pop-up boxes that only show up when the user leaves the page. All you need to do is find relevant content that has already performed well, as sharing this stuff is almost a guarantee of opt-in success.
Create Interest in your Products and Services
People who follow you on social media have already made it clear that they want to learn more about what you have to offer. A great way to get them to sign up for your mailing list is to offer specials and discounts as a reward for doing so.
Another great tactic is to mention products that are coming in the future. You can offer greater insight into said products to those people who choose to subscribe to your list.
Engage with Your Audience
Put a face to your brand name by engaging with your followers. People will ask question on your social media pages, and you can generate interest and start discussions by responding in a timely fashion. People tend to feel a part of your brand when you do this, and will be more inclined to subscribe to a list.
This is done by delivering content and updates that are both entertaining and informative. People will quickly assume that your mailing list will deliver even more of the same.
Let us at AWeb Studios help you with your social media needs. CLICK HERE for our social media services.